Professional Customer Experience Management Certification (P.CEM)
AARM started as of and for experienced business managers. Created since 2001 in Canada to meet the requirement to have a standard by which persons involved in Customer Relationship Management could be educated, measured, accredited and recognized. We have over 8,000 certified members of which 58% are senior managers and the rest are middle managers in Toronto and New York City areas.
We do CRM and business process consulting, supported with certification programs in areas like - CRM, CEM, Digital Marketing and Big Data Analytics, our knowledge transfer expertise are in the areas of CRM, IMC, LTV, Digital Marketing, Big Data Analytics and RTA/RTC.
AARM is a non-profit association founded on 1996 in Toronto Canada, working with TRS Indonesia in ASEAN since 2017. We already certified many with our PCRM since 2011 in Asia. AARM Asia Pacific based in Seoul was founded in 2007. While in Indonesia since 2014, we have over 400 certified members and growing. Globally, AARM brand have over 20,000 plus members.
This Professional in Customer Experience Management (P.CEM) Certification workshop is a 3 day intensive plus a written exam program created by AARM Canada (The Association for the Advancement of Relationship Marketing), and brought to ASEAN countries exclusively by The Right Step. In this training program, you will be equipped with everything you need to ensure you have a well-rounded knowledge and understanding of Customer Experience Management (CEM), including the following in-depth subjects:
1. Creating an Environment that Supports your Customer Journey
2. Identifying Valuable Customer Touch points
3. The Elements that Create the Moment of Truth
4. CRM as a Key Tool and Thinking Process
5. Customer Service that Ensures Customer Continuity
6. Support - Operation and Talent Management
Talk and engage directly with our expert consultants who command a vast knowledge of how to develop and run successful CEM strategies for your company. Our teams of experts have over 40 years of combined experience in CEM, learning everything the hard way, so you can learn the easy way! Upon completing the program, participants who pass the required qualifications will be granted with the P.CEM professional designation. The P.CEM title is an indication of your certified expertise and a badge of distinction that shows you have taken the right step in advancing your career and professional skills. Delivery in English and supported by local languages.