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"Without customers
you don't have a business,
you have  hobby"  
Don Peppers and Martha Rogers

The Right Step

Established in Jakarta, Indonesia, The Right Step (TRS) is in association with The Association of Advancement for Relationship Management (AARM) International, established in 1996, in Toronto, Canada, by Robert T. Stacey. AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CEM and related subject areas. AARM taps into thousands of individuals in the Customer Experience Management and Customer Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management

The Right Step as the AARM representative in Asia Pacific region is assisting in providing customized consulting, concentrating and expert in the Customer Experience and group consulting program for sharing knowledge.

The Right Step is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CEM and its component parts.

The Right Step is opening its second and third office this year in Singapore and Egypt.


To elevate the overall quality of the customer experience journey in Asia by helping companies and professionals to consistently deliver “moments of truth”.


To become the industry leader in Indonesia in providing creative, innovative and fun customer-centric value-added services.

Our Philosophy

Our Thinking Process


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Copyright ©, 2017 - 2020. All Rights Reserved Powered by